Agentic Marketing: Optimizing Out-of-app Messaging using Causal Inference

marketing
causal inference
reinforcement learning
Author

Brandon Scott

Published

April 9, 2025

In this paper, I demonstrate a prototype for utilizing reinforcement learning in out-of-app (OOA) messaging optimization to increase customer loyalty. The RL model utilizes causal inference to better utilize true cause-effect relationships to better target customers. You can read my paper at the link below.

Read the Full Paper (PDF)

Code for this prototype can be found in the github repo.